RAW - London February 2019
British wallcovering atelier Fromental in collaboration with London based interior design studio MarescaInteriors, will showcase its latest collection, Raw, on February 28th at Maresca Interiors’ showroom at 123Sydney Street, London.This preview showcases a selection of pieces which will be presented at the Samambaia exhibition in April byMaresca Interiors and Fromental and part of the Fuorisalone 2019 (Salone del Mobile) fair in Milan. Raw was conceived as the centrepiece for the Fuorisalone 2018 Meandros exhibition and created a powerful impressionand a sensory overload, which fully immersed the viewer in the design. It represents the concept of pure, untrained creativity and thought, the limbo of the mind and unchanneled reason. Inspired by modern Brazilian tapestries, Fromental shows a truly original custom design using bold shapes hand painted onto brushed artist’slinen.The decorative motifs use the signature saturated primary colours usually associated with this format.Western cultures and sensibilities merge in this worldly collection decadent in details and surprising in colour.The variety of brushstroke combinations and contrasts gives volume and form to a space which results in avisual tour de force.Raw has been coveted since its initial launch and driven by this unexpected success, and by the companie sshared interest in modern textile design, Fromental and Maresca Interiors further researched and developed a unique ten piece collection.The collection features bold combinations of sophisticated urban colours, bold metallicshades and organictexturesso thatthe uncensored aesthetic of Raw’s timeless modern design results in a powerful, suggestiveand expressive piece of art that can be wrapped aroundthewalls.